Russell Dickerson’s “Happen To Me” music video is one big dance party, and we’d expect nothing less.
The hitmaker debuted the Daniella Mason-directed video on Wednesday, bringing what’s been dubbed “the song of the summer” to life. The clip stars Dickerson, his wife Kailey, and a crew of social media influencers living it up at an epic block party that carries on into the night.
In a nod to the iconic 1989 film Say Anything, where John Cusack’s character famously holds a boom box over his head, Dickerson stands outside a house full of women and kicks off a front yard dance party. Together, they recreate his viral “Happen To Me” dance before parading down the street as more friends jump in.
Out of nowhere, a marching band appears, turning up the energy even more, and yes, in true Russell Dickerson style, he grabs a snare drum and joins in.
The party eventually moves into a dive bar where the High Noons are flowing and a full-on dance party ensues.
Dickerson himself came up with the viral dance, which has been taking over TikTok for months. He admitted that “anybody can do it” if they try.
“It just came out of nowhere. I don’t know. Just being dumb and that’s why I think it’s so easy,” he explained to Country Now.
Written by Dickerson, Chase McGill, Jessie Jo Dillon and Chris LaCorte, the song includes a nod to the Cyndi Lauper hit “Girls Just Wanna Have Fun” and has taken his career and live shows to new heights. In fact, it’s blown up far beyond anything Dickerson could have ever imagined.
“I did not think that it was going to be as huge as it is,” he told us.
“Happen To Me” will appear on Russell Dickerson’s upcoming album, FAMOUS BACK HOME, out August 22 via Triple Tigers. The track marks a major moment in his career, not only is it his biggest streaming debut yet with over 130 million global streams, but it’s also climbed into the Top 20 at country radio, hit No. 1 on SiriusXM’s The Highway and the UK Country Radio Airplay Chart, and is still rising on the Billboard Hot 100.
“Growing up in a small town, I had this idea ‘I’m going to make it out of here. I’m going to make it big. Everybody is going to know my name,’” Dickerson previously explained. “But then you have a family and it’s like, ‘Actually, all I want to do is be famous at home.’ The further down this road I get, the more I realize the only thing that matters is my family.”
The album features 12 tracks, including the previously released new tracks “Heard It In A Country Song” and “Bones.”
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